Strategic marketing, communication and innovation.
Founder and CEO of the GESTA Cloud Consulting network.
I am a creative, results-oriented marketing strategist with agency experience in branding, digital communication and coordinating marketing teams.
In 2012 I founded GESTA.cc, a digital consulting network. I devise and execute digital marketing plans, with expertise ranging from website creation to SEO, Search Engine Marketing, viral and social media marketing, data analysis and the continuous improvement of online and offline sales channels. I lead the development of marketing plans and coordinate their implementation, oversee online and offline media planning, and manage research and development activities in AI. I also serve as a part-time CMO for selected companies whose mission I share and for which I have chosen to go beyond the role of external consultant.
Discover GESTA.cc ↗Advanced use of marketing tools in planning, designing and rolling out complex integrated marketing campaigns; maximises lead generation, product and brand awareness across distributor networks and the customer base through online, direct and social marketing activities.
Proven ability in developing innovative marketing materials to promote products and services providing clear technical information and business benefits to purchasers.
High level of commercial acuity in analysing products, services and market opportunities; provides sustainable strategic and tactical solutions to improve competitive performance whilst increasing market share.
Monitors budget and campaigns. Prepares business plans with full financial forecasting and supporting evidence for sound decision making by senior management.
Proven ability in leading projects from inception through development and final evaluation supporting individual and team achievements by creating shared vision and explicit guidelines.
GESTA Cloud ConsultingWeb & Marketing Consultant11/2012 — PresentBusiness advice and training on Artificial Intelligence, ICT solutions, Web Design, Website Optimisation, User Experience, Search Engine Optimisation, Search Engine Marketing, Social Media Marketing, Web Presence Strategy, Viral Marketing, Buzz marketing, Guerrilla Marketing, Advertising, CRM Analytics, Marketing Strategies online and offline.
Founder and coordinator of the GESTA Cloud Consulting Network. Business advice and training also on sales funnel innovation.
Aliko ScientificChief Marketing Officer09/2025 — PresentMarketing strategy and scientific marketing.
Pathoxphere Società Cooperativa SocialeCo-founder & Head of Communication04/2024 — PresentScientific marketing and international cooperation.
Hospitex InternationalCMO & Product Manager “Hospitex Solutions”05/2020 — PresentCorporate Communications and Marketing Manager. Director of the “Hospitex Solutions” business unit, focused on creating precision diagnostic services for end patients.
KnowitàAssociate Partner03/2020 — PresentHead of the Knowità Digital Business Unit, with expertise in Digital Marketing, Artificial Intelligence, CRM systems and innovation.
Florence LabMarketing Strategist01/2020 — 01/2021Responsible for communication for the brand and itstuscany.com website, managing relationships with companies on the marketplace, innovating the business model and simplifying management processes.
SesamoMarketing Strategist07/2017 — 01/2020In charge of marketing strategies, integrated communication plans, media planning, web marketing campaigns and SEO. Sales strategy, CRM analytics and Data Mining.
Hermes ConsultingMarketing Manager12/2015 — 06/2017Business advice and training on ICT solutions, Web Design, Website Optimisation, User Experience, Search Engine Optimisation, Search Engine Marketing, Social Media Marketing, Web Presence Strategy, Viral Marketing, Buzz marketing, Guerrilla Marketing, Advertising, Marketing Strategies online and offline.
Management of online and offline communication strategies, coordinating a team of 3 specialists. Project management of digital activities in e-learning projects for clients. Organisation of B2B events and support to the CEO on service development strategies.
En-Eco SpAWeb Marketing Executive01/2015 — 06/2015In charge of definition and implementation of Marketing strategies and Web Presence for the four Business Units of En-Eco Group SpA: Tregoo, Enecom, Aquilero, Smart Plants. Strategic communication management for launching the new brand “Tregoo” in the Consumer Electronics shops worldwide.
Coordination of cross-media communication to launch new products, participate in trade fairs and acquire business leads.
TregooWeb Marketing Manager03/2014 — 05/2015B2C and B2B web marketing strategy for Tregoo, the high-tech division of En-Eco SpA.
CubeyouMarketing Strategist & Web Marketing Manager03/2013 — 01/2014Strategic partnerships development and product innovation. Managing web marketing activities for the acquisition of new users for the Social Analytics platform Cubeyou. SEO strategy and User Experience optimisation of the website cubeyou.com. CRM Analysis, Data Mining and Predictive Analytics.
Management of B2B web marketing for market research services through social media data mining. SEO and SEM strategy.
ArchimedeMarketing Strategist – Project Manager & R&D Coordinator05/2009 — 10/2012Headhunted to manage web, digital marketing and Adv projects directly reporting to the company CEO. Account manager for the agency’s main clients.
PSCT Marie CurieTutor11/2010 — 02/2011Recruited to deliver classes on Web Marketing and Creative Communication. Utilised the most effective teaching and learning methods and online tools to teach 16–19-year-old students.
Università di PisaUniversity assignments2003 — 2005Held a variety of roles within university and student organisations including:
Development of an AI chatbot to support B2C customer care and e-commerce users. The project introduces conversational assistance into the customer relationship, with the aim of helping users find information and use the online sales channel.
Development of an AI chatbot for simulated clinical cases in training courses for doctors. The solution is designed as a conversational learning tool: a practice environment where participants can engage with simulated clinical scenarios as part of their training.
Development of the marketing strategy for a regional promotion portal, with responsibility for the B2B sales force and the international B2B/B2C marketing and communication plan. The work included the partnership programme, connecting business development, regional promotion and communication to businesses and consumers.
Definition of the SEO strategy and management of SEM campaigns for a tour operator. The work combined organic visibility and paid search presence, with the aim of making the offer easier to find for users interested in tourism services and supporting online acquisition.
Online marketing consulting and SEO strategy for an e-commerce business operating across multiple domains and national markets. The work addressed the search presence of the different website versions, taking a coordinated approach to digital visibility across the markets served.
Definition of the marketing strategy and project management of the communication plan. The work connected strategic direction with communication activities, overseeing project coordination and alignment between marketing choices and the plan to be implemented.
Project management of a web portal and responsibility for social and digital marketing campaigns. The project combined online promotion and direct communication through direct email marketing, Google AdWords and Facebook Ads, placing the portal at the centre of the resort’s digital presence.
Development of the official mobile application for a motorway operator on iPhone, iPad and Android. The project brought travel assistance services to mobile devices, translating the organisation’s digital presence into an application dedicated to motorway users.
Development and supervision of digital marketing campaigns for the official website of a tourism organisation. The work included newsletters, Google AdWords and Facebook Ads, coordinating direct communication and advertising campaigns to support destination promotion through online channels.
Project management of the web portal, with responsibility for digital identity, social media marketing campaigns and SEO and SEM activities. The work combined project management with the organisation’s online presence, addressing recognition and discoverability of its digital services.
Project management of two web portals for a technology district focused on energy and the environment. The work involved coordinating digital projects, translating the organisation’s needs into web initiatives dedicated to its respective areas of activity.
Development of the online marketing strategy and project management of the corporate website. The work linked digital presence planning with delivery of the web project, coordinating the website as part of the company’s communication and marketing activities.
Project management and web architecture for the development of the corporate portal. The work included supervision of CMS and CRM integration and communication protocols between management clients, the restricted website area and the mobile application, focusing on connections between the different systems.
Development of a digital strategy to support a leading marine shower company’s growth in the swimming pool sector. The work includes Google Ads campaigns and Digital PR activities, coordinating search advertising and digital outreach to support the company’s presence in this market.
Market testing to validate an innovative product for gravel bikes, including a Kickstarter campaign. The project includes analysis of conversion metrics to assess market response and preparation of a business plan to support fundraising activities.
Lead generation campaigns targeting an international audience of high-net-worth individuals (HNWI). The activities aim to identify contacts interested in investing in the conservation and restoration of prestigious residences in Italy.
Website development and an online and offline communication strategy to strengthen awareness of the cooperative among institutional audiences. The project addresses positioning and communication in international cooperation and the medical and scientific sector.
Various training courses in Search Engine Marketing (SEM), Project Management, Search Engine Optimisation (SEO), Social Media Marketing
Licensed NLP Practitioner in Neuro-Linguistic Programming™ (PLS Coaching, Italy)
Bachelor’s degree in Economics & Business Studies, University of Trento (Italy)
2011 | Wrote my final dissertation on Web Presence analysis and project management: “Web presence of Italian political parties: communication strategies and development prospects in the web 3.0”.
Completed 16 exams towards a Bachelor of Science in Aerospace Engineering, University of Pisa (Italy)
07 / ContactWrite me at info@lucamartino.it or contact my company GESTA.
GESTA.cc ↗